Clubhouse and the Rise of “Social Voice”
The online space has evolved so quickly in the recent decade or so that it is now a daily norm to chat with people and conduct meetings online. Social media platforms have become the go-to for networking and communicating, allowing you to connect with people from all over the world. The pandemic has changed the way people lived, and while some may be slowly adjusting to the new normal, isolation and solitude remain a problem.
Enter Clubhouse, one of the latest social media platforms to be introduced to the online community. What makes it different is its unique use of audio as a medium. By now, you are most likely used to messaging networks like Facebook, Instagram, and many others. Clubhouse takes the social media game one step further by using audio to help users send voice conversations to each other.
The idea of engaging in conversations where you hear people’s voices is extremely appealing now that people are stuck at home and unable to have social gatherings. As such, audio-based networks are becoming more and more popular today, presenting an opportunity for businesses and marketers. Get to know more about Clubhouse and the rise of social voice below.
Clubhouse: Rising Social Media Star
If you are up-to-date with the latest news and discussions online, you may have been hearing about Clubhouse a lot. To give you the overall idea of what it is, Clubhouse is essentially an invite-only social media app that allows you to join rooms and listen to people having different conversations.
Like other social networks, you can follow other users who have the same interests and whatnot. The app’s algorithm then offers you various content choices by suggesting rooms where you can listen in. You can then enter rooms where users engage in a discussion, whether it be an informal chat or a more serious panel event. Depending on the settings, rooms can be public or private, and you may be allowed to join the discussion or restricted to listening in.
All the conversations happen in an audio-only format, so you get to hear a person’s tone and emotions while speaking. Whether you listen to people joking around with each other or discussing an important social issue, you get a better sense of their intention. As a bonus, the ability to join rooms randomly comes with a sense of surprise that can pique users’ curiosities.
The Emergence of Audio Content and Social Voice
Now, more than ever, audio content is on the rise, with the medium being so much more powerful than text. As early as 2018, voice messages were already gaining popularity, so three years later, you can imagine how much more they have grown. With the pandemic affecting people’s social lives, the power of audio has become all the more emphasised in today’s time.
What makes social networks like Clubhouse so appealing to users is their creative use of audio, which helps mimic real-life conversations. With digital marketing, the same trend can be observed. Content continues to be king in any marketing strategy, but your chosen mode of delivery can make all the difference. Audio formats like podcasts promote user engagement and help listeners feel more inclined to trust your brand.
In social media marketing, the concept of voice refers to your brand’s personality and vision. It helps you create an identity that users will know you for to stand out against the tough competition. Social voice matters because it humanises your brand or business and reaches out to customers. The key to differentiating yourself among all other brands would be finding your voice and using it effectively.