Seven Tips To Start Your Business Podcast

Quick Tips To Start Your Business Podcast

While a podcast may seem easy to set up, it can also be quite tricky. The following are seven tips to start your business podcast and to help get you going.

1. Recording Your Podcast

   When recording, use a lossless file format (.wav, FLAC, ALAC, etc.) to get the best quality possible.

2. Uploading Your Podcast

   When uploading your podcast, make sure to use MP3 or MP4 format because most apps support these audio types.

3. File Size and Quality Audio

   Apple and iTunes limit the size of the audio to 150MB, so keep that in mind. However, you can always use editing software to reduce the size to 128kbps or up to 160kbps, which should be sufficient to provide quality audio to your listeners.

4. Find Your Niche

   Next is to find your niche. Google has over 2 million registered podcasts, but you can localise your content to your specific industry. Still, you need to ask the question: what is the unique value that you can offer?

5. Identify Your Talent

   The host can make or unmake your podcast. Decide if you are going to tap internally or hire outside professionals.

6. Invest in Basic Equipment

   You will most likely require a computer or laptop, microphone, audio interface or mixer, windscreen, amplifier, headphones, and editing software.

7. Create a Draft Script

   Create a draft script or topic outline but be prepared to go off-topic. It is crucial that the host must develop a signature style that the audience can connect. In the same vein, you need to be conscious of the type of listeners you want to target. In today’s cancel culture, the last thing you need is to offend the wrong people.
   

How To Get Started Podcasting

Podcasting is relatively easy to do since you can make a start with minimal equipment. The best part of podcasting is that it does not take a fortune to produce, and can be produced to a very high standard using an agency with experience in this area. This can often remove a lot of the headache for people and brands who want to produce a quality podcast without having to invest in equipment, soundproofing, dedicated studio space or more. For a studio-like podcast, most of your expenses will go towards the investment in high-quality equipment. But once you have your setup, you can produce a podcast on a that all-important regular basis.